The message of this advertisement is freedom. I chose the freedom theme because it shows that everyone should have the opportunity to be free. The three images show different types of freedom. The first image shows birds that look like they are being released from a jar and have the opportunity to be free . The second image shows a couple and their child at a beach . This represents freedom as they could have always wanted to be alone in a nice area just as a family . The final image shows a picture of Nelson Mandela . This represents freedom as he wanted black people to have the same rights and equalities as white people and for them to be free. Overall , these images show freedom as people and animals are being released from all the unfairness that they have been through in their lives .

I created these images by using photo shop . I did this by editing them and making the word "freedom" stand out more . I did this by adding an outer glow to them which made it appear better .

I could have improved this by maybe choosing a better font colour to make it more eye catching and maybe engage people more . I also could have edited the pictures a little to take out things to make it look better .

I think the target audience for this advertisement is people aged 18+ . This is because if you want freedom from something  then you should fight for it and in the end it will pay off because you would have finally got what you deserve .